Justin’s final-expense campaign
By Nick Georgalos · Results through September 9, 2026
Justin · FEXads client
September’s success story so far.
Justin needed leads. We found what worked.
Justin was new to insurance and wanted kitchen-table appointments. We recommended phone calls, but gave his local approach a shot.
The results weren’t there. He was willing to pivot, so we rebuilt the ads, changed the angle, and reworked the lead form. Then we tested until we found a winner.
In the September snapshot: 15 form leads at $13.05 each.
“Good contact rates. Ads are great so leads aren’t confused about why you’re talking.”
Justin handles the calls. We handle the ads.
Inside Justin’s ad account
September 1–9, 2026
15 form leads · $13.05 per lead
$195.70 in Meta ad spend
Selected ad from an actual client account. Historical results, not a guarantee. Meta ad spend only; management fees are separate.
What these results cover
The screenshot shows one selected ad from September 1–9, 2026: 15 Meta form leads from $195.70 in ad spend, or $13.05 per lead. Earlier testing and other ads are outside this snapshot. These are form submissions, not confirmed appointments or policies sold. Management fees are separate.
Justin’s original local approach focused on in-home appointments. We changed the creative, the angle, and the lead form as he moved toward phone conversations. The selected ad offered final-expense options, and the form told prospects an agent would call.
His full review was submitted on August 31, before this September snapshot. Its weekly lead volume is his report of his experience at that time. Neither the review nor this selected result is a guarantee of future performance.
Read Justin’s full review