Malcolm’s final-expense campaign
By Nick Georgalos · Results as of October 3, 2026
Malcolm · FEXads client
October’s success story.
$241 in ads. Two policies on the books.
His leads came in at $10.07 each. One became a $96 a month policy. Her husband signed up too, for $84 a month.
Malcolm handles the calls. We handle the ads.
Inside Malcolm’s account
Results as of October 3, 2026
- Meta ad spend
- $241
- avg cost per lead
- $10.07
- policies sold
- 2
- premium written
- $180/mo
Actual client results, not a guarantee. Meta ad spend only.
What these results cover
Malcolm’s campaign had spent $241 on Meta ads, with an average cost per lead of $10.07. From those leads he sold two final expense policies to one household: $96 a month for the wife and $84 a month for her husband. Together that is $180 a month in premium, or about $2,160 a year.
Premium is what the clients pay the carrier, not Malcolm’s commission. The ad spend figure is Meta spend only; FEXads management fees are separate. These are one client’s actual results and are not a guarantee of future performance.