Cost per placed policy
$207lower is better
Ad cost / commission ratio
26%share of commission spent on ads
Gross commission / month
$7,714
Net (after ad spend)
$5,714
Quick read Spending $2,000/month at a $14 CPL, with a 45% contact rate and 15% close rate, you should expect about 10 placed FE policies per month. That's a cost per policy of $207 against an average commission of $800 per policy. Ads take under a third of the commission. Comfortable.