FE Facebook ads, by state.
We run final expense Facebook ads in every US state. State-specific CPL ranges, compliance notes, and the metros that drive the most volume.
Top market — biggest FE volume
Strong market
AlabamaAL
$9-$16 CPL · 5.1M
IllinoisIL
$12-$22 CPL · 12.5M
IndianaIN
$9-$16 CPL · 6.9M
KentuckyKY
$9-$15 CPL · 4.5M
LouisianaLA
$10-$17 CPL · 4.6M
MichiganMI
$10-$18 CPL · 10.0M
MississippiMS
$9-$15 CPL · 2.9M
MissouriMO
$9-$16 CPL · 6.2M
New YorkNY
$13-$24 CPL · 19.5M
South CarolinaSC
$10-$17 CPL · 5.4M
VirginiaVA
$11-$20 CPL · 8.7M
WisconsinWI
$10-$17 CPL · 5.9M
Moderate market
ArkansasAR
$9-$15 CPL · 3.0M
ColoradoCO
$12-$21 CPL · 5.9M
ConnecticutCT
$13-$23 CPL · 3.6M
IdahoID
$10-$18 CPL · 2.0M
IowaIA
$9-$15 CPL · 3.2M
KansasKS
$9-$15 CPL · 2.9M
MarylandMD
$12-$21 CPL · 6.2M
MassachusettsMA
$13-$23 CPL · 7.0M
MinnesotaMN
$11-$19 CPL · 5.7M
NebraskaNE
$9-$15 CPL · 2.0M
NevadaNV
$12-$21 CPL · 3.2M
New JerseyNJ
$13-$23 CPL · 9.3M
New MexicoNM
$10-$17 CPL · 2.1M
OklahomaOK
$9-$15 CPL · 4.0M
OregonOR
$11-$19 CPL · 4.2M
UtahUT
$10-$17 CPL · 3.4M
WashingtonWA
$12-$21 CPL · 7.8M
West VirginiaWV
$9-$15 CPL · 1.8M
Small market
AlaskaAK
$16-$28 CPL · 0.7M
DelawareDE
$12-$22 CPL · 1.0M
HawaiiHI
$16-$28 CPL · 1.4M
MaineME
$11-$19 CPL · 1.4M
MontanaMT
$11-$19 CPL · 1.1M
New HampshireNH
$11-$19 CPL · 1.4M
North DakotaND
$10-$18 CPL · 0.8M
Rhode IslandRI
$12-$21 CPL · 1.1M
South DakotaSD
$10-$18 CPL · 0.9M
VermontVT
$11-$19 CPL · 0.6M
WyomingWY
$10-$18 CPL · 0.6M