From the team behind FEXmagnet
We run your Facebook ads. You get life insurance leads.
You're a licensed life insurance agent. Final Expense, IUL, or Mortgage Protection. We're Facebook ad people. We log into your ad account, build the campaigns, write the copy, and run them every day. Every lead lands in your inbox.
$700 to start, then $500 a month flat. No percentage of your spend. No contracts.
Illustrative dashboard. Real client accounts vary by state, budget, creative.
The problem
Buying leads is renting. Running your own ads is owning.
Every lead you buy is a lead somebody else generated, sold you a copy of, and sold four more copies of down the street. You are paying retail for someone else's asset, forever.
| Comparison | Buying leads | Running your own |
|---|---|---|
| The lead | Sold to you, and to five other agents on the same list | Generated in your account, for you, and nobody else gets a copy |
| Who the prospect already talked to | Three agents before you called | Nobody. You are the first phone to ring |
| What you own after 12 months | A pile of dead phone numbers | An ad account, a pixel, and audience data that gets smarter every month |
| What happens when you stop paying | The leads stop that day. You are back to zero | You still have the account, the site, and every lead you ever generated |
The catch has always been that running your own ads is a real job, and you already have one. That's the part we do. If you're still comparing vendors, we wrote up what every type of final expense lead actually costs.
How it works
Three steps. No three-week sales process.
Tell us about you
The form down below. Takes a minute. We use it to figure out if we're a fit before either of us wastes time.
We text it out
No call, no calendar link. Nick texts you the same day. Your states, your offer, what a good lead looks like, all sorted right in the thread. Pay the $700 when you're ready.
Live within 5 days
You add us as a partner on your Meta Business Manager. We build the campaigns, write the ads, hit go. You watch the leads roll into your account.
What you get
Everything that happens for your money.
Setup
$700one-time- A custom website
Not a template. Your name, your license, your states, and a form that feeds your account. Yours to keep either way.
- Ad account audit
We log in, fix what's broken, flag what's sketchy.
- Pixel install and verification
And proof the events are actually firing. Plenty of agents think theirs work.
- Audience build
Your own lists, plus 1% and 3% lookalikes tuned to FE seniors, IUL earners, or MP new homebuyers.
- Ad copy and creative
6 to 10 variations written for your vertical and for Meta's financial services rules.
- Campaign build and launch
Lead form campaigns in your account, live within 5 business days.
- First 72 hours dialed in
We babysit the launch. Kill the duds, pour budget into what's working.
Every month
$500flat- Eyes on it every business day
An ad goes sideways, we catch it that day. Not Monday morning.
- Budget and bid moves
Spend shifts toward what converts. The rest gets paused.
- Fresh creative every 2-3 weeks
Ad fatigue is what quietly wrecks your CPL. We rotate before it hits.
- Audience iteration
New lookalikes off your closed deals, geo splits, age-band tests.
- Monthly Loom recap
A plain-English video. What worked, what didn't, what's next.
- Text Nick directly
A real phone, not a ticket queue. Same-day reply.
We won't get your account banned. Every ad gets a compliance pass against Meta's financial services policies before it goes live. We've seen too many agents lose their account over copy that should have been caught upstream.
Set your expectations
Month one is the tuition. Month three is the payoff.
We know what we're doing and it still takes a few weeks. That's not a hedge, it's how the platform works. When the pixel belongs to you, it starts empty, and Meta has to learn your buyer from scratch. Anybody promising you cheap leads on day three is either lying or handing you somebody else's recycled list.
- 01Days 1-14
Expensive, and that's the job
Your pixel has never seen a customer before, so Meta is guessing. Costs run high while it figures out who actually fills out your form. We are deliberately not touching much here, because editing an ad set restarts the learning it just did.
- 02Days 15-30
It starts to click
Meta needs around 50 conversions on an ad set in a week before it stops guessing. Once you cross that, delivery tightens up and your cost per lead usually drops off its week-one number.
- 03Month 2-3
The part you paid for
Now we build lookalikes off the people who actually bought, not off a cold list. This is where the pixel you own starts beating anything you could have rented, and it keeps compounding as long as the account runs.
This is the honest trade of owning instead of renting. A bought lead is fast on day one and never gets any better. Your own account is slow for a month and gets better every month after that, for as long as you keep it running.
Versus an agency
Most agencies want $3K before they log in.
We charge $700 to launch, then $500 a month, and call it square.
| Comparison | Typical agency | FexAds |
|---|---|---|
| Monthly fee | $2,000 to $5,000 | $500 flat |
| Setup fee | $1,500 to $5,000 | $700 |
| Contract | 6 to 12 month lock-in | Cancel anytime |
| Who owns the ad account | They do | You do |
| Who owns the leads | Murky at best | Yours, forever |
| Software you have to rent | A $297/mo GoHighLevel seat, resold to you | None. We don't resell anybody's software |
| Who built the tech | Nobody. It's a rebranded template | We wrote it. Every connector, from scratch |
| Life insurance experience | Rare | It's our whole thing. FE, IUL, MP |
Takes about a minute. Nick texts back the same day.
What we're not
No rented software. No hostage funnel.
Most agencies in this space are software companies wearing an agency costume. We build our own stack, and we sell you the work, not a login.
We are not a GoHighLevel agency
You know the setup. An agency buys a GoHighLevel account, slaps a logo on it, resells you a seat for $297 a month, and calls that a marketing service. The ads are an afterthought. The software is the real product, and you are the subscription. We don't do that. There is no seat to buy here, from us or anybody.
Every connector is ours, written from scratch
The pixel wiring, the lead handoff out of Meta, the reporting you watch in real time. We wrote all of it. That means when Meta changes something at 2am, we fix our own code that morning instead of filing a ticket with a platform vendor and waiting a week like everyone else on that platform.
Yes, we have a CRM. No, you don't need it
FEXmagnet exists and plenty of our agents run it. It's also $29 a month and completely optional. If you're happy in Radius, HubSpot, a Google Sheet, or a legal pad, we'll pipe your leads there and never bring it up again. Signing up for ads does not sign you up for software.
Nothing here dies when you leave
The ad account is in your name. The website is yours to keep. The pixel and the audience data live in your account. There is no login we can shut off to make leaving painful, which is exactly the point. We keep you by working, not by holding your funnel hostage.
Agents
Agents who work with us.
“I had an agency for two years that charged me $3K a month and ghosted me every weekend. Same kind of ad work here, none of the BS.”
“Never run a Facebook ad in my life before this. They walked me through every part. I actually understand what's happening in my account now, which is the part I didn't expect.”
“I see every dollar in real time. Every ad. Every result. No more squinting at a PDF at the end of the month trying to figure out where my money went.”
Pricing
Pricing that doesn't insult you.
One flat number. It doesn't climb when your spend climbs, so scaling up never costs you more in fees.
One-time setup. Pays for a custom website built for your offer, the account audit, pixel setup, audience build, and getting your first campaign live.
Then a flat monthly fee
Same number whether you spend $500 or $15,000 on ads
- The account is yours. The website is yours. Every lead is yours. We can't take any of it with us.
- Cancel whenever. Email Nick, done. No 30-day notice nonsense.
- We recommend starting at $500/month in ad spend so the algorithm has enough to learn from.
- You pay Meta for ads on your card. The $500 is billed separately and never touches your ad budget.
Already talked to Nick? Pay and start the build
Questions
Stuff agents ask.
Wait, the ad account is really mine?
Really yours. We work inside your Meta Business Manager as a partner. You can boot us in two clicks, anytime, no drama. The account, the campaigns, the pixel data, and every lead in it never leaves your possession.
I’ve never run a single Facebook ad. Is this still for me?
Half our agents haven’t. Business Manager setup, page setup, pixel, the whole bootstrap is part of the $700 setup. You don’t need to know any of this going in.
Are you going to promise me 50 leads a week?
No, and you should run from anyone who does. What we will promise: you see every campaign, every dollar, every result, in real time. No black box. No mystery PDF reports.
How long before my leads get cheap?
Plan on 30 days before the numbers mean anything, and 60 to 90 before they get good. Your pixel starts with zero history, so Meta spends the first couple of weeks paying to find out who your buyer is. Around 50 conversions on an ad set in a week is roughly where it stops guessing. We have seen accounts beat that timeline and we have seen accounts take longer. Anyone quoting you a cost per lead before they have run a dollar in your account is making it up.
Why does week one cost more than month three?
Because you own the pixel, and a new pixel knows nothing. That is the price of the thing being yours. The upside is that it never resets: the audience data compounds in your account month over month, and by month three we are building lookalikes off people who actually bought from you. A lead you buy from a vendor is exactly as good on day 400 as it was on day one.
How little can I spend?
We recommend $500 a month minimum so the Meta algorithm actually has enough volume to learn what works. Below that you’re flying blind. We won’t turn you away if you want to start smaller, just know what you’re signing up for.
How does the monthly fee actually get billed?
A flat $500 invoice on the same day every month. It does not move with your ad spend, so a month where you scale to $10,000 on Meta costs the same in fees as a month at $500. You pay Meta for the ads on your card, separately. FexAds is its own invoice.
Are you just reselling me a GoHighLevel account?
No. We don't resell anyone's software and there is no platform seat bundled into your fee. The $500 a month buys ad work: campaigns, creative, daily management. The connectors that move your leads out of Meta are ours, written from scratch, and they run whether or not you ever touch a CRM of ours.
Do I have to use your CRM?
No. FEXmagnet is $29/mo and completely optional. Most of our agents run it because it's built for this niche, but if you already live in another CRM, or a spreadsheet, we'll send your leads there instead. Ads and CRM are two separate decisions and we don't bundle them.
How does this work with FEXmagnet?
FexAds fills the top of your funnel with fresh leads into your own ad account. FEXmagnet is where you work them: a CRM and TCPA-safe power dialer built for life insurance agents, from $29/mo. Run the ads here, dial and track the leads there. Most agents we work with use both.
Apply
Tell us about you.
Quick form, no pitch deck. Nick reads every one and texts back, usually same day.
The other half of the job
The same team builds FEXmagnet.
FexAds fills the top of your funnel. FEXmagnet is where you work it. The CRM and TCPA-safe power dialer we built for life insurance agents. Local-number dialing, DNC and litigator blocking, pipelines, callbacks. Same team, same niche, both halves of the day.
A CRM + power dialer, built for agents. Bring your own leads, dial from local numbers, stay compliant. From $29/mo.