From the team behind FEXmagnet
We run your Facebook ads. You get life insurance leads.
You're a licensed life insurance agent. Final Expense, IUL, or Mortgage Protection. We're Facebook ad people. We log into your ad account, build the campaigns, write the copy, and run them every day. Every lead lands in your inbox.
$700 to start, then $500 a month flat. No percentage of your spend. No contracts.
The problem
Buying leads is renting. Running your own ads is owning.
Every lead you buy is a lead somebody else generated, sold you a copy of, and sold four more copies of down the street. You are paying retail for someone else's asset, forever.
| Comparison | Buying leads | Running your own |
|---|---|---|
| The lead | Sold to you, and to five other agents on the same list | Generated in your account, for you, and nobody else gets a copy |
| Who the prospect already talked to | Three agents before you called | Nobody. You are the first phone to ring |
| What you own after 12 months | A pile of dead phone numbers | An ad account, a pixel, and audience data that gets smarter every month |
| What happens when you stop paying | The leads stop that day. You are back to zero | You still have the account, the site, and every lead you ever generated |
The catch has always been that running your own ads is a real job, and you already have one. That's the part we do. If you're still comparing vendors, we wrote up what every type of final expense lead actually costs.
How it works
Three steps. No three-week sales process.
Tell us about you
The form down below. Takes a minute. We use it to figure out if we're a fit before either of us wastes time.
Text Nick or book a call
Your pick. Text Nick right after the form, or grab a time and he calls you. Just a phone call, no Zoom and no slideshow. Your states, your offer, what a good lead looks like, all sorted the same day. Pay the $700 when you're ready.
Live within 5 days
You add us as a partner on your Meta Business Manager. We build the campaigns, write the ads, hit go. You watch the leads roll into your account.
Justin · FEXads client
September’s success story so far.
Justin needed leads. We found what worked.
Justin was new to insurance and wanted kitchen-table appointments. We recommended phone calls, but gave his local approach a shot.
The results weren’t there. He was willing to pivot, so we rebuilt the ads, changed the angle, and reworked the lead form. Then we tested until we found a winner.
In the September snapshot: 15 form leads at $13.05 each.
Read September’s full story“Good contact rates. Ads are great so leads aren’t confused about why you’re talking.”
Justin handles the calls. We handle the ads.
Inside Justin’s ad account
September 1–9, 2026
15 form leads · $13.05 per lead
$195.70 in Meta ad spend
Selected ad from an actual client account. Historical results, not a guarantee. Meta ad spend only; management fees are separate.
From my phone
“Real person looking for coverage, great lead.”
Every agent asks if Facebook leads pick up. These are texts from agents running our ads right now.
SUBMITTED REVIEW · BEFORE FEXADS: BUYING LEADS
“It has gone just like Nick explained it would, he was pretty spot on with his predictions for the spend. Nick’s communication and follow up is unparalleled. He goes above and beyond to make your campaign a success, high recommended.”
And what those leads cost, straight out of Ads Manager.
Real screenshots, names cropped out. Client ads from April through September 2026. These are receipts, not a quote for your account. Yours depends on your market, your budget and how fast you call.
What you get
Everything that happens for your money.
Setup
$700one-time- A custom website
Not a template. Your name, your license, your states, and a form that feeds your account. Yours to keep either way.
- Ad account audit
We log in, fix what's broken, flag what's sketchy.
- Pixel install and verification
And proof the events are actually firing. Plenty of agents think theirs work.
- Audience build
Targeting set for your states and your product, inside Meta's rules for insurance ads. The ad and the form do the filtering.
- Ad copy and creative
Three ads tested at a time, written for your vertical and for Meta's financial services rules. The winner stays and the next challengers go in.
- Campaign build and launch
Lead form campaigns in your account, live within 5 business days.
- First 72 hours dialed in
We babysit the launch. Kill the duds, pour budget into what's working.
Every month
$500flat- Eyes on it every business day
An ad goes sideways, we catch it that day. Not Monday morning.
- Budget and bid moves
Spend shifts toward what converts. The rest gets paused.
- Fresh creative every 2-3 weeks
Ad fatigue is what quietly wrecks your CPL. We rotate before it hits.
- Audience iteration
Geo splits, age-band tests, and new angles run against your best ad.
- Your numbers, every night
Spend, leads, and cost per lead in your FEXmagnet portal, updated nightly. No waiting on a report.
- Text Nick directly
A real phone, not a ticket queue. Same-day reply.
We won't get your account banned. Every ad gets a compliance pass against Meta's financial services policies before it goes live. We've seen too many agents lose their account over copy that should have been caught upstream.
What to expect
Leads start in week one. They get cheaper from there.
Your ads go live within 5 business days, and the first leads usually show up that week. What takes time is the price. Your pixel starts empty, so Meta spends the first few weeks learning who fills out your form. Anyone quoting you a cost per lead before they've spent a dollar in your account is guessing.
- 01Weeks 1-2
Leads come in, at the highest price you'll pay
Your pixel has never seen a customer, so Meta is testing who responds. We leave the ad sets alone on purpose here, because every edit restarts the learning it just did.
- 02Weeks 3-4
We cut what isn't working
Now there is enough data to judge. Weak ads get paused, budget moves to the winners, and your cost per lead usually comes down off its week-one number.
- 03Month 2-3
Meta starts aiming at buyers
Every sale you log goes back to your pixel, so Meta learns from the people who bought and not only the people who filled out a form. That history lives in your account and keeps building for as long as it runs.
That's the trade for owning it. A bought lead costs the same on day 400 as it did on day one. Your own account gets better the longer it runs.
Versus an agency
Most agencies want $3K before they log in.
We charge $700 to launch, then $500 a month, and call it square.
| Comparison | Typical agency | FexAds |
|---|---|---|
| Monthly fee | $2,000 to $5,000 | $500 flat |
| Setup fee | $1,500 to $5,000 | $700 |
| Contract | 6 to 12 month lock-in | Cancel anytime |
| Who owns the ad account | They do | You do |
| Who owns the leads | Murky at best | Yours, forever |
| Software you have to rent | A $297/mo GoHighLevel seat, resold to you | None. We don't resell anybody's software |
| Who built the tech | Nobody. It's a rebranded template | We wrote it. Every connector, from scratch |
| Life insurance experience | Rare | It's our whole thing. FE, IUL, MP |
Takes about a minute. Nick texts back the same day.
What we're not
No rented software. No hostage funnel.
Most agencies in this space are software companies wearing an agency costume. We build our own stack, and we sell you the work, not a login.
We are not a GoHighLevel agency
You know the setup. An agency buys a GoHighLevel account, slaps a logo on it, resells you a seat for $297 a month, and calls that a marketing service. The ads are an afterthought. The software is the real product, and you are the subscription. We don't do that. There is no seat to buy here, from us or anybody.
Every connector is ours, written from scratch
The pixel wiring, the lead handoff out of Meta, the reporting you watch in real time. We wrote all of it. That means when Meta changes something at 2am, we fix our own code that morning instead of filing a ticket with a platform vendor and waiting a week like everyone else on that platform.
We do not sell you software
Your service includes access to FEXmagnet, our client portal for ads, leads, and results. There is no separate portal subscription. Your leads can still land wherever you already work: your CRM, a Google Sheet, a text message, or your inbox. We help set up the delivery.
Nothing here dies when you leave
The ad account is in your name. The website is yours to keep. The pixel and the audience data live in your account. There is no login we can shut off to make leaving painful, which is exactly the point. We keep you by working, not by holding your funnel hostage.
Client review
“10-25 leads a week from my own ads, in my own ad account.”
“Before FEXads I was brand new and had no lead flow at all. Now I’m getting 10-25 leads a week from my own ads, in my own ad account. Fast communication and takes the time to explain things to you. If you’re still buying leads, make the switch.”
Pricing
Pricing that doesn't insult you.
One flat number. It doesn't climb when your spend climbs, so scaling up never costs you more in fees.
One-time setup. Pays for a custom website built for your offer, the account audit, pixel setup, audience build, and getting your first campaign live.
Then a flat monthly fee
Same number whether you spend $500 or $15,000 on ads
- The account is yours. The website is yours. Every lead is yours. We can't take any of it with us.
- Cancel whenever. Email Nick, done. No 30-day notice nonsense.
- We recommend starting at $500/month in ad spend so the algorithm has enough to learn from.
- You pay Meta for ads on your card. The $500 is billed separately and never touches your ad budget.
Already talked to Nick? Pay and start the build
Questions
Stuff agents ask.
Wait, the ad account is really mine?
Really yours. We work inside your Meta Business Manager as a partner. You can boot us in two clicks, anytime, no drama. The account, the campaigns, the pixel data, and every lead in it never leaves your possession.
I’ve never run a single Facebook ad. Is this still for me?
Half our agents haven’t. Business Manager setup, page setup, pixel, the whole bootstrap is part of the $700 setup. You don’t need to know any of this going in.
Are you going to promise me 50 leads a week?
No, and you should run from anyone who does. What we will promise: you see every campaign, every dollar, every result, in real time. No black box. No mystery PDF reports.
How fast will I get leads, and when do they get cheaper?
Leads usually start the first week your ads are live. The price is what takes time. Plan on about 30 days before your cost per lead means anything, and expect it to keep improving through month three. Your pixel starts with zero history, so Meta spends the first couple of weeks paying to find out who your buyer is. We have seen accounts beat that timeline and we have seen accounts take longer. Anyone quoting you a cost per lead before they have run a dollar in your account is making it up.
Why does week one cost more than month three?
Because you own the pixel, and a new pixel knows nothing. That is the price of the thing being yours. The upside is that it never resets: the audience data compounds in your account month over month, and by month three Meta is learning from people who actually bought from you. A lead you buy from a vendor is exactly as good on day 400 as it was on day one.
How little can I spend?
We recommend $500 a month minimum so the Meta algorithm actually has enough volume to learn what works. Below that you’re flying blind. We won’t turn you away if you want to start smaller, just know what you’re signing up for.
How does the monthly fee actually get billed?
A flat $500 invoice on the same day every month. It does not move with your ad spend, so a month where you scale to $10,000 on Meta costs the same in fees as a month at $500. You pay Meta for the ads on your card, separately. FexAds is its own invoice.
Are you just reselling me a GoHighLevel account?
No. We don't resell anyone's software and there is no platform seat bundled into your fee. The $500 a month buys ad work: campaigns, creative, daily management. The connectors that move your leads out of Meta are ours, written from scratch, and they run whether or not you use any particular CRM.
Where do my leads actually end up?
Wherever you want them. Your phone by text, your inbox, your CRM by webhook, a Google Sheet, or all four. We do not sell a CRM and there is no software seat bundled into the fee, so there is nothing to migrate into. Tell us where you work and the leads show up there within seconds of the form submit.
Not ready to run ads in your own account yet?
Then buy leads one at a time while you decide. Our sister site BuyFEXLeads sells exclusive final expense leads from ads we run, $30 to $40 each, yours alone for 30 days and sent by text and email the moment they submit. Same team. When you want the pixel and the audience data to be yours, come back here.
What is FEXmagnet, and do I need it?
FEXmagnet is your FEXads client portal. Use it to review ads, track campaign spend and leads, and log sales. Access is included with your FEXads service, and we help you get set up during onboarding. You can keep using your existing CRM.
Apply
Tell us about you.
Quick form, no pitch deck. Nick reads every one and texts back, usually same day.
Included with your FEXads service
Your client portal. Meet FEXmagnet.
We run your campaigns. FEXmagnet gives you a clear view of your ads, leads, and results. Review ads, track spend, and log sales from your client portal. Access is included with your FEXads service.
Your FEXads campaigns, leads, and results in one place. Portal access is included. Your Meta account and data stay yours.