We run your Facebook ads.
You get life insurance leads.
You're a licensed life insurance agent — Final Expense, IUL, or Mortgage Protection. We're Facebook ad people. We log into your ad account, build the campaigns, write the copy, and run them every day. Every lead lands in your inbox. $200 to start, then 10-20% of what you spend on ads. No retainer. No contracts.
Illustrative dashboard. Real client accounts vary by state, budget, creative.
How it works.
Three steps. No three-week sales process.
Tell us about you
The form down below. Takes a minute. We use it to figure out if we're a fit before either of us wastes time.
Quick kickoff call
You pay the $200, we hop on for 30 minutes. Talk through your states, your offer, what your ideal lead looks like.
Live within 5 days
You add us as a partner on your Meta Business Manager. We build the campaigns, write the ads, hit go. You watch the leads roll into your account.
Pricing that doesn't insult you.
No retainer. We only make more when you spend more, which means we're cheering for the same outcome you are.
Pays for the audit, pixel setup, audience build, and getting your first campaign live.
Then a percentage of your monthly ad spend:
- The account is yours. Every lead is yours. We can't take any of it with us.
- Cancel whenever. Email Nick, done. No 30-day notice nonsense.
- We recommend starting at $500/month so the algorithm has enough to learn from.
- You pay Meta for ads on your card. We invoice the percentage at the end of each month off your actual spend.
What you actually get.
Forget the "we'll handle your marketing" pitch decks. Here's the actual line-by-line.
Setup
$200 one-time- Ad account audit. We log in, check what state the account is in, fix what's broken, flag what's sketchy. Some accounts are a mess. Most aren't.
- Pixel install and verification. Pixel goes on your landing page. We make sure events are actually firing (a lot of agents think theirs work and they don't).
- Audience build. Custom audiences from any list you already have, plus 1% and 3% lookalikes tuned to your vertical — Final Expense seniors, IUL high-income prospects, or Mortgage Protection new homebuyers.
- Ad copy and creative direction. 6 to 10 ad variations written for life insurance ad compliance and your vertical (FE, IUL, or MP). We direct the creative — videos, images, headlines — and split-test them against each other.
- Campaign build and launch. Lead form campaigns built in your account. Live within 5 business days of the kickoff call.
- First 72 hours dialed in. We babysit the launch. Kill the duds. Pour budget into whatever's working. Send you what we did and why.
Monthly
10-20% of ad spend- Eyes on it every business day. Someone is checking your account daily. If an ad goes sideways, we catch it that day. Not Monday morning.
- Budget and bid moves. We shift spend toward the audiences and ads that are converting. Pause the ones that aren't. Repeat.
- Fresh creative every 2-3 weeks. Ad fatigue is the silent killer of your CPL. We rotate in new variations before that happens.
- Audience iteration. New lookalikes off your closed-deal list, geo splits, age-band tests. We keep finding pockets that work.
- Monthly Loom recap. Quick plain-English video at the end of every month. What worked, what didn't, what we're doing next month.
- Text Nick directly. Questions go to a real phone, not a ticket queue. Same-day reply during business hours.
Why this beats an agency.
Most agencies want a $3K monthly retainer before they'll log into your account. We charge $200 and call it square.
| Typical agency | FexAds | |
|---|---|---|
| Monthly retainer | $2,000 to $5,000 | None |
| Setup fee | $1,500 to $5,000 | $200 |
| Contract | 6 to 12 month lock-in | Cancel anytime |
| Who owns the ad account | They do | You do |
| Who owns the leads | Murky at best | Yours, forever |
| Life insurance experience | Rare | It's our whole thing — FE, IUL, MP |
Agents who work with us.
Real conversations. No paid testimonials.
“I had an agency for two years that charged me $3K a month and ghosted me every weekend. Same kind of ad work here, none of the BS.”
“Never run a Facebook ad in my life before this. They walked me through every part. I actually understand what's happening in my account now, which is the part I didn't expect.”
“I see every dollar in real time. Every ad. Every result. No more squinting at a PDF at the end of the month trying to figure out where my money went.”
Built on top of
The same team behind FEXmagnet.
FEXmagnet is the lead platform that sells exclusive, real-time FE leads to agents around the country. FexAds is the next step. Same team. Same niche. Just applied to running ads in your own account instead of buying ours.
Exclusive, real-time
life insurance leads.
Delivered to one agent only. No co-reg. No aged data. No shared lists.
Stuff agents ask.
Wait, the ad account is really mine?
Really yours. We work inside your Meta Business Manager as a partner. You can boot us in two clicks, anytime, no drama. The account, the campaigns, the pixel data, and every lead in it never leaves your possession.
I've never run a single Facebook ad. Is this still for me?
Half our agents haven't. Business Manager setup, page setup, pixel, the whole bootstrap is part of the $200. You don't need to know any of this going in.
Are you going to promise me 50 leads a week?
No, and you should run from anyone who does. What we will promise: you see every campaign, every dollar, every result, in real time. No black box. No mystery PDF reports.
How little can I spend?
We recommend $500 a month minimum so the Meta algorithm actually has enough volume to learn what works. Below that you're flying blind. We won't turn you away if you want to start smaller, just know what you're signing up for.
How does the percentage actually get billed?
At the end of each calendar month, we look at your real ad spend on the account and invoice you the 10 or 20 percent. You pay Meta for the ads on your card, separately. FexAds is its own invoice.
I already buy leads from FEXmagnet. Should I switch?
Not necessarily switch, more like add. Buying leads from FEXmagnet is the fastest way to start. Running your own ads is cheaper per lead at scale. Most agents we work with do both for a while and let the math decide.
Tell us about you.
Quick form, no pitch deck. Nick reads every one and texts back, usually same day.