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FE Facebook ad CPL calculator.

Plug in your numbers. See realistic lead volume, cost per placed policy, and projected commission. No email required.

Leads / month
143
Contacted leads
64
Placed policies
10
Cost per placed policy
$207lower is better
Ad cost / commission ratio
26%share of commission spent on ads
Gross commission / month
$7,714
Net (after ad spend)
$5,714
Quick read Spending $2,000/month at a $14 CPL, with a 45% contact rate and 15% close rate, you should expect about 10 placed FE policies per month. That's a cost per policy of $207 against an average commission of $800 per policy. Ads take under a third of the commission. Comfortable.

How to read this

  • Cost per lead (CPL)

    what you spend on Meta to generate one lead-form submission. For FE in 2026, healthy is $8-$25 depending on state and account maturity.

  • Contact rate

    what percentage of your leads you actually reach by phone. FE Facebook lead-form leads typically run 35-55%.

  • Close rate

    percentage of contacted leads who place a policy. Newer agents sit around 8-12%; experienced FE producers run 15-22%.

  • Average annual premium

    total premium of an FE policy. Most FE policies sit between $600 and $1,200 annual.

  • Commission rate

    percentage of first-year premium you earn. Street-level FE contracts are usually 90-110%; agency or override roles can be higher.

Put this on your site

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