Aged leads
Aged leads are insurance leads that were originally generated for one buyer, not contacted (or not closed), and then resold at a discount weeks or months later. For final expense, aged leads typically cost $1 to $5 per lead vs $20 to $40 for fresh exclusive leads, with proportionally lower contact and close rates.
Aged-lead vendors buy unsold inventory from primary lead sellers (or scrape it from public sources) and resell it. The lead may already have been contacted by 5+ agents before reaching you.
Aged leads are not a substitute for fresh leads. They work as a supplementary supply for high-volume telesales operations that can dial through 200+ aged leads per day to close 1-2 policies.
For FE specifically, aged leads typically have a 5-15% contact rate vs 35-55% for fresh leads, and 1-3% close rate on contacted leads vs 12-20% on fresh leads.