Speed to lead
Speed to lead is the elapsed time between when a lead submits their info and when an agent makes first contact. For final expense, leads contacted within 5 minutes are 8 to 10 times more likely to convert to a placed policy than leads contacted after 30 minutes.
Speed-to-lead matters more than almost any other lead-handling metric in FE. The senior demographic loses interest quickly, switches focus, or hears from a competing agent.
Tools that help: GoHighLevel auto-dial workflows, Zapier-triggered SMS sends, dedicated call centers that work first-touch on a 24/7 schedule.
For FE Facebook lead-form leads specifically, the lead arrives in your CRM within seconds of submission. The bottleneck is your phone process, not the delivery.