Meta Business Manager (Business Suite)
Meta Business Manager (rebranded as Meta Business Suite) is the umbrella account where you manage your Facebook page, ad account, pixel, and team access. Every serious FE agent running their own ads should have a Business Manager set up under a verified business entity, not a personal Facebook profile.
Inside Business Manager you create or claim Pages, create Ad Accounts, install Pixels, set up Aggregated Event Measurement (AEM), and grant access to partners (like FexAds) without sharing your personal login.
Business Manager separates your business assets from your personal Facebook profile. If your personal account ever gets flagged or compromised, your business assets remain accessible.
Setup takes 2-4 hours of focused work plus a 1-7 day domain verification wait. Skipping it and running ads from a personal profile saves time short-term but creates compounding risk and feature limitations long-term.