GoHighLevel (GHL)
GoHighLevel is a CRM and marketing automation platform popular among final expense agents and IMOs. It handles lead intake from Facebook ads, automated SMS and email follow-up sequences, calendar booking, and call tracking. Most FE Facebook lead campaigns can pipe leads to GHL via webhook or native integration.
GHL's native Facebook integration syncs Lead Form submissions directly to a CRM contact within seconds, triggering whatever follow-up workflow you have configured.
Common FE workflows in GHL: instant-text on form submit, 5-minute call task creation, day-1/3/7/14/30 follow-up SMS sequence, missed-appointment reschedule trigger.
GHL is used by FEXmagnet on the lead-delivery side and by many FexAds clients on the lead-handling side.